{"id":1839,"date":"2019-06-02T11:17:00","date_gmt":"2019-06-02T11:17:00","guid":{"rendered":"https:\/\/poema.fashion\/?p=1839"},"modified":"2019-07-25T20:22:45","modified_gmt":"2019-07-25T20:22:45","slug":"poema-din-pasiune-pentru-frumos","status":"publish","type":"post","link":"https:\/\/www.poema.ro\/blog\/poema-din-pasiune-pentru-frumos\/","title":{"rendered":"POEMA, din pasiune pentru frumos"},"content":{"rendered":"

S-a gandit oare cineva…<\/strong><\/h1>\n

… s-a gandit oare cineva ca exista o categorie de femei in Rom\u00e2nia care adopta trendul vestimentar international, dar au totusi propria individualitate?<\/p>\n

<\/p>\n

 <\/p>\n

\"Sacou<\/a>
Sacou albastru cu nasturi in contrast<\/span><\/figcaption><\/figure>\n

Femeile iubesc varietatea pe care si-o pot permite si sentimentul unei experiente unice. Designerii nostri talentati filtreaza ultimele tendinte in moda, prin nota personala si creativitate. Le coroboreaza cu materiale atent alese, forme flatante si calitate desavarsita, pentru a crea piese frumoase, carora sa nu le lipseasca identitatea culturala.<\/p>\n

In timp ce brandurile mass market trebuie sa perceapa stilul ca pe o formula cu spectru larg, standardizand si sacrificand individualitatea si gusturile, POEMA<\/strong> are libertatea de a-si sculpta colectiile editie limitata astfel \u00eenc\u00e2t sa defineasca si sa complimenteze clientela locala si particularitatile acesteia. Punem pasiune si ne condimentam hainele cu eleganta, libertate de miscare si versatilitate, permitand purtatoarei sa arate uimitor si sa-si exprime personalitatea la preturi corecte.<\/p>\n

\"Bluza<\/a>
Bluza cu funda<\/span><\/figcaption><\/figure>\n

POEMA, pentru ca …<\/strong><\/h3>\n

… este poezie si savoare cand o femeie se infasoara in rochia potrivita, dar lirismul e monetizat si pierdut complet atunci cand conceptul se adreseaza unor milioane de cliente din lumea intreaga. Din moment ce este putin probabil ca ceva sa se potriveasca unor gusturi si culturi at\u00e2t de diferite, acest fenomen dezvaluie tendinta marilor retaileri de a adapta clientii la oferta si nu invers. Prin contrast, in era plata a globalizarii, POEMA<\/strong> armonizeaza arta creatiei si simturile cu avantajele productiei locale \u2013 costurile de transport si productie mai mici inseamna produse calitative la preturi accesibile.<\/p>\n

Industria modei implica durabilitate si dinamism. Cu cat lantul este mai lung, cu atat mai mult dureaza pana cand produsul este expus. In acest timp noi reusim sa aducem constant produse noi in magazinele proprii si feedbackul este imediat, oferindu-ne posibilitatea sa ne adaptam perfect nevoilor si dorintelor actuale ale clientei.<\/p>\n

\"Rochie
Rochie de seara<\/figcaption><\/figure>\n

Cine este femeia POEMA?<\/strong><\/h2>\n

Femeile din Rom\u00e2nia ne sunt \u00een acelasi timp muza si artizan, ceea ce explica povestea de succes pe care am putut s-o scriem de-a lungul anilor. Clientele noastre si-au modelat preferintele dupa personalitate, forma corpului, stil de viata, mediu si nu in ultimul rand dupa venituri. Un brand local este capabil sa respecte si sa asimileze aceste diferente, incat sa poata da nastere unei varietati atragatoare.<\/p>\n

Exista doua segmente de varsta carora ne adresam: 16\u201325 si 26\u2013 50. Sunt caracterizate de incredere in sine si stiu perfect ceea ce isi doresc fie ca este vorba de timpul liber, locul de munca sau ocaziile speciale. POEMA<\/strong> vine sa contureze o garderoba bogata, ce implica atat haine minimaliste cat si creatii deosebite, piese neutre si accente indraznete. Produse fara varsta intalnesc modele contemporane, simplitatea alterneaza si se identifica adesea cu rafinamentul.<\/p>\n

\"Fusta
Fusta creion<\/span><\/figcaption><\/figure>\n

O poveste romaneasca de succes.<\/strong><\/h3>\n

POEMA creeaza, manufactureaza si lanseaza pe piata propriile produse de moda.<\/p>\n

Compania a fost infiintata in 2003 si are centrul operational \u00een Craiova, Romania. Cu o cifra de afaceri de 28.000.000 lei si peste 200 de angajati, avem deja deschise 15 magazine in tara. Magazinul online, cuprinzand toate informatiile si produsele actuale, este un canal important de distributie, care permite accesul clientelor din intreaga tara.<\/p>\n

Av\u00e2nd \u00een vedere tendinta de diversificare a segmentului clientelor noastre, POEMA<\/strong> isi propune sa extinda reteaua de magazine pentru a ajunge la un numar cat mai mare de femei. De asemenea, se\u00a0 doreste cresterea volumului vanzarilor din magazinul online.<\/p>\n

\"Poema
Poema Spring<\/span><\/figcaption><\/figure>\n

Produsele noastre<\/strong><\/h3>\n

POEMA<\/strong> creeaza valoare reala: calitate si stil la un pret corect. Brandul nostru se bazeaza pe calitatea superioara a tesaturilor si pe design-ul propriu care urmeaza tendintele modei actuale cu o puternica tenta minimala cu o intelegere superioara a culturii urbane locale.<\/p>\n

Rochii, camasi, bluze, fuste, pantaloni, sacouri, pardesie, paltoane si jachete \u2013 propunem o gama variata de sortimente ce pot fi imbinate armonios. Casual, office si elegant sunt stilurile predominante in colectiile noastre, pentru un echilibru perfect intre tendinte si confort.<\/p>\n

\"Produse
Produse Poema<\/span><\/figcaption><\/figure>\n

Design-ul de boutique<\/span><\/strong><\/h3>\n

Interioarele magazinelor POEMA<\/strong> sunt pline de prospetime si stil. Culorile delicate si finisarile urban-industriale creeaza o atmosfera moderna si relaxata, care pune in lumina tesaturile si le face sa straluceasca.<\/span><\/p>\n

\"Poema
Poema Store<\/span><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

S-a gandit oare cineva… … s-a gandit oare cineva ca exista o categorie de femei in Rom\u00e2nia care adopta trendul vestimentar international, dar au totusi propria individualitate?<\/p>\n","protected":false},"author":4,"featured_media":2165,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":[],"categories":[55],"tags":[149],"yoast_head":"\nPOEMA, din pasiune pentru frumos - Poema<\/title>\n<meta name=\"description\" content=\"POEMA are libertatea de a-si sculpta colectiile editie limitata astfel \u00eenc\u00e2t sa defineasca si sa complimenteze clientela locala\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.poema.ro\/blog\/poema-din-pasiune-pentru-frumos\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POEMA, din pasiune pentru frumos - 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